Page 1 of 1

What is SaaS Marketing? 8 Strategies We Use

Posted: Thu Feb 06, 2025 7:11 am
by Rina7RS
SaaS marketing is the process of building awareness, increasing interest, and acquiring more customers for your Software as a Service SaaS product, and I’m going to share those strategies with you.
They are:

[lwptoc depth="1" title="" toggle="0"]
1. SEO-driven content marketing
Like many other SaaS companies, we regularly create content on our blog and YouTube channel. But in such a crowded world, simply producing content isn’t enough. It needs to be discovered.

The “discovery engine” behind our content is search engine malta mobile database optimization SEO . This is how our blog gets about 300,000 visits from Google:Data on Ahrefs blog's monthly organic traffic

SEO driven content marketing is at the core of our marketing strategy . It drives our business and other marketing channels.

Here’s how we did it.

A. Find topics with search traffic potential
For your content to get search traffic, it has to be about topics that people are actively searching for on Google. Makes sense, right?