For example, never show the smile of an anonymous businessman at a computer. What does that even mean? It's not purposeful, it's generic.
Instead, choose imagery with purpose: Each visual asset e., person, product, logo should help depict the actual application of the product or describe its specific value.
Don't design your ad until you know what the ad channel will look like.
For example, on Facebook, your ad might appear as a Newsfeed story alongside organic stories. Just like organic stories, your ad consists of an image, text, and a CTA.
The idea is to make sure your creative doesn’t contrast too austria mobile database much with the organic story, because it will be reflexively identified and discarded as an ad.
When I design Facebook ads in Sketch a Photoshop alternative, I start with a screenshot of the Facebook Newsfeed and design the ad within that context.
Now, you might be thinking:
But don’t I want to stand out as much as possible?
Usually not. This worked when banner ads ruled the web and people hadn’t yet built up the reflex to ignore them. Today, people are good at differentiating between ads and organic content. Content that stands out gets covered up.