Advertising expenses increased by more than 20 million yuan year-on-year
Posted: Sun Dec 22, 2024 10:09 am
From the operating data to the operating entity, all brands, stores, online and offline sales channels under Peacebird all saw a decline in revenue in the first half of the year. In the second year after the first year of reform and preparations to continue to work hard, the company fell into an unfavorable situation of declining performance in the first half of the year. At the same time, the "dismissal benefits" report disclosed in the semi-annual report shows that the compensation for layoffs alone in the first half of 2024 by Peacebird will exceed 10 million, far higher than the data from 2018 to 2022.
Can Peacebird continue to rely on the strategic transformation indonesia phone number sample path of cost-cutting and expense-controlling to achieve a significant increase in performance?
PEACEBIRD's main brands include women's wear , men's wear , Le Ting girls' wear and children's wear .
The semi-annual report disclosed that the men's and women's clothing products use "Nice T, Nice Together" as the core concept, conveying the idea of "youth without limits, diversified trends"; children's clothing mini peace has teamed up with "Despicable Me" to create the core category "Super Cute T", which combines classic Minions with diverse outfits; women's clothing proposed the "Peacebird Summer High Gloss Skirt" category for the first time; LEDiN takes "Heart-beating Dress" as the core to convey to consumers the new brand concept of "LEDiN, endless joy".
Although various brands have played with many concepts of positioning, the actual data is not optimistic. The revenue of all brands in the first half of the year has decreased year-on-year, with girls' clothing seeing the largest decline.
In terms of offline sales channels, namely store operating data, the revenue of both direct and franchised stores also declined, especially the direct-operated stores, which dropped by nearly 20% year-on-year. In terms of the number of stores, Peacebird opened 124 new physical stores (including franchised, direct-operated, four major brands and other brands) and closed 317 stores in the first half of the year, a total reduction of 193 stores.
Can Peacebird continue to rely on the strategic transformation indonesia phone number sample path of cost-cutting and expense-controlling to achieve a significant increase in performance?
PEACEBIRD's main brands include women's wear , men's wear , Le Ting girls' wear and children's wear .
The semi-annual report disclosed that the men's and women's clothing products use "Nice T, Nice Together" as the core concept, conveying the idea of "youth without limits, diversified trends"; children's clothing mini peace has teamed up with "Despicable Me" to create the core category "Super Cute T", which combines classic Minions with diverse outfits; women's clothing proposed the "Peacebird Summer High Gloss Skirt" category for the first time; LEDiN takes "Heart-beating Dress" as the core to convey to consumers the new brand concept of "LEDiN, endless joy".
Although various brands have played with many concepts of positioning, the actual data is not optimistic. The revenue of all brands in the first half of the year has decreased year-on-year, with girls' clothing seeing the largest decline.
In terms of offline sales channels, namely store operating data, the revenue of both direct and franchised stores also declined, especially the direct-operated stores, which dropped by nearly 20% year-on-year. In terms of the number of stores, Peacebird opened 124 new physical stores (including franchised, direct-operated, four major brands and other brands) and closed 317 stores in the first half of the year, a total reduction of 193 stores.