On the other hand, efforts might be viewed negatively. A pharmaceutical sales strategy, for example, that monetizes patient data to sell more types of a certain drug may be frowned upon due to serious side effects. Or an auto maker trying to leverage performance data for customers might be viewed as being needlessly intrusive.
The possibilities for data monetization may be endless, but in the realm of public opinion, there are boundaries to what’s acceptable. At a minimum, this reputational risk should be understood in detail for each turkey rcs data part of a data monetization effort.
Understand how technology enablers are changing and what this means when planning for the future: It is important to appreciate that we are still very much in the early days of digital technology, with a time frame that is moving much quicker than the computing age we have now left behind. Companies, therefore, need a strong vision for how enabling technology will impact future products and services. There are still rapid changes in both capability and performance: advances in parallel processing, machine learning, and artificial intelligence will all play a role, as will advances in cloud computing and in-memory processing. might also someday become a factor.
It took almost four decades to move from room-sized mainframes in the 1940s to the personal computer on every desk in the 1980s. But now, in an equal amount of time, the computing power and ubiquitous nature of this capability have created new possibilities that were unimaginable just a short time ago. The speed at which new technologies are developed has changed dramatically almost overnight, and the results can be seen in rapid changes to elements like file sharing, social media, and digital advertising. Advances in artificial intelligence, natural language models, and various algorithms are also happening with increased speed.