The design of your website can make all the difference in how engaged your users are.
How to use display patterns in your website design?
Photo by Bryan Garces on Unsplash
Have you ever wondered why some websites seem intuitive while others leave you searching for information without success?
The secret often lies in viewing patterns – how users scan and process content on a page.
If you don’t take advantage of these patterns, korea telegram data key details can go unnoticed, frustrating visitors and reducing conversions. By understanding and implementing patterns like the F pattern or the Z pattern , you can effortlessly direct users’ attention, ensuring they see what really matters.
Whether you're designing for eCommerce, blogs, or landing pages, mastering these patterns will elevate your designs, creating an intuitive, fluid, and satisfying user experience.
What are display patterns?
Viewing patterns refer to the natural ways users scan and process visual information on a page.
These patterns are influenced by how the human eye moves across a design, prioritizing certain areas over others.
In web design, understanding these patterns allows you to strategically place content where users are most likely to notice it. For example, users tend to focus on the top left corner of a page first, mimicking reading habits in many cultures.
Aligning the design with these natural eye movements allows users to be guided to key information in an easy way, improving interaction and navigation.
Common display patterns
1. Pattern F: Ideal for text-heavy designs
The F pattern is one of the most common patterns, especially in text-heavy layouts like blogs, news sites, or search results pages.
It reflects how users scan content:
We start with a horizontal sweep across the top (usually the headline).
Then we perform a shorter sweep downwards.
Finally, we make a vertical sweep along the left side.
This pattern, which resembles the shape of an “F,” highlights a key behavior: users rarely read line by line .
How to take advantage of the F pattern:
Place key elements like headlines, subheadlines, and calls to action (CTAs) near the top and on the left side.
Use bold fonts, bullet points, or visual cues to break up text and grab attention.
Make sure crucial information is in the first scan areas to avoid it going unnoticed.