3. Follow up on abandoned shopping carts
Posted: Mon Feb 10, 2025 10:21 am
You can also drive traffic to your store or website by including a link in your SMS campaign to entice people to check out your latest offering. For example, texting “Check out our new arrivals” with a direct link to your website can boost traffic and give people a reason to visit your site.
The average cart abandonment rate for e-commerce businesses is 70.19%. That’s a lot of potential revenue that’s left on the table. SMS marketing can help you recover some of that lost revenue by sending abandoned cart messages to customers who have left items in their online shopping carts.
4. Inform customers when products are back in stock
As a consumer ourselves, it’s frustrating when desired items are doctor data out of stock. SMS marketing offers a solution to notify customers when products are back in stock, ensuring they don’t miss out on a restock opportunity. You can also alert customers about similar or related products that may go on sale.
Screenshot of an SMS marketing text from brand IKEA, who sends a product restock notification to a specific product at a specific store location to text subscribers.
5. Collect customer feedback
Customer feedback is essential for business improvement. SMS surveys collect customer feedback quickly and easily. You can create a short survey using tools like Google Forms or SurveyMonkey and send the link via SMS. Or, ask customers to reply with a rating (from one to five) and follow up with those who give a low rating to uncover areas for improvement.
Screenshot of an SMS marketing text from brand Refresh Financial asking the recipient to rate their experience.`
You can use text messages to provide customer service. This is especially useful for businesses with a mobile workforce, like plumbers or delivery drivers.
The average cart abandonment rate for e-commerce businesses is 70.19%. That’s a lot of potential revenue that’s left on the table. SMS marketing can help you recover some of that lost revenue by sending abandoned cart messages to customers who have left items in their online shopping carts.
4. Inform customers when products are back in stock
As a consumer ourselves, it’s frustrating when desired items are doctor data out of stock. SMS marketing offers a solution to notify customers when products are back in stock, ensuring they don’t miss out on a restock opportunity. You can also alert customers about similar or related products that may go on sale.
Screenshot of an SMS marketing text from brand IKEA, who sends a product restock notification to a specific product at a specific store location to text subscribers.
5. Collect customer feedback
Customer feedback is essential for business improvement. SMS surveys collect customer feedback quickly and easily. You can create a short survey using tools like Google Forms or SurveyMonkey and send the link via SMS. Or, ask customers to reply with a rating (from one to five) and follow up with those who give a low rating to uncover areas for improvement.
Screenshot of an SMS marketing text from brand Refresh Financial asking the recipient to rate their experience.`
You can use text messages to provide customer service. This is especially useful for businesses with a mobile workforce, like plumbers or delivery drivers.