How to Increase Sales on Black Friday 2024: Practical Tips and Effective Strategies

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Black Friday 2023 brought important lessons that should be considered when planning the 2024 edition, especially when the intention is to increase sales.

Despite the challenging economic context, sectors such as home appliances and fashion maintained notable growth. In addition, Pix has consolidated itself as one of the most widely used payment methods, reflecting a significant change in the purchasing habits of Brazilian consumers.

This data shows that, to stand out in 2024, companies must invest in denmark phone number list robust strategies, which include the use of digital communication tools and personalized marketing.

Below, we’ll explore practical tips to increase your sales and improve the customer experience .

Personalization is key to Black Friday sales
With the sheer volume of deals during Black Friday, it’s easy for consumers to overlook generic campaigns.

Hyper -personalization has become essential to capturing customers’ attention. This means using data to segment your consumer base and offer relevant promotions based on their behavior and purchasing preferences.

Use appropriate tools to organize and segment customers, creating personalized email marketing campaigns and VIP lists on WhatsApp.

Customers who feel like they’re getting an exclusive offer are more likely to convert . This also helps you build a closer, longer-lasting relationship with your audience.