Read also: Checklist: Social Media Monitoring in 10 Minutes a Day

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On the subject of timely response :
At this point, it is advisable to integrate software to meet technical challenges with digital tools. Technology allows you to monitor your posts all around, on all channels, and opens up the possibility of responding directly, checking and controlling your social media metrics.

KPIs - Key Performance Indicators - provide information on how successful a marketing activity on social media is. Social media KPIs use different analysis approaches to assess your accounts and your success.


Conclusion
The term content, social media basically covers all content skype database that is created and published for marketing purposes in social media.

With social media content, companies strategically attempt to reach potential customers on a more personal level. The purpose is to establish real contact with these users.

Authentic content that is not purely marketing-related offers users greater added value. Advice and posts on Facebook, a photo story on Instagram, regular tweets from company management or posts from individual departments on LinkedIn make companies tangible and at the same time show that they care about their customers.

Content offerings via social media - such as guides, competitions, quizzes and prize draws or company promotions - require users to engage with companies and thus bind them to these companies.