Who does the GDPR apply to and what are the penalties

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The European GDPR treats "online footprints" as personal data if they are used to profile a user. If a body of information is collected that allows users to determine their preferences, then their personal data is processed.

for non-compliance? How does it affect business?
The GDPR is binding not only on businesses and belarus whatsapp data based in the EU, but on all companies that want their products or services to be in demand by EU citizens. One of the key reasons why the GDPR has received so much attention recently is the high penalties for non-compliance.

The European law states that the operator, regardless of its location, for failure to comply with the procedures for processing personal data is punishable by a fine of 20 million euros or 4% of the company's global turnover (whichever is greater). Even if the operator processing personal data is located outside the European Union, but works with the data of individuals located in the territory of the European Union (not necessarily European citizens), then it is obliged to comply with the European regulation.

This means that the regulation is not limited to organisations established in the EU and is binding on all organisations present anywhere in the world when they process the personal data of an EU citizen. The rules apply to companies that process personal data for the purpose of offering goods or services in the EU or that use technologies that enable the use of personal data to influence the choices or preferences of users. Therefore, companies based outside the EU but “influencing users” located in the EU are covered by the rules.