A working option for launching advertising on Google

[jarinislamfatema]

Usually, digital agencies develop a media plan in the format of negotiations with the client company. The approved document looks like an Excel or Google table, something like this:
Preparatory stage for media planning - development of a marketing strategy
A strategic marketing plan is aimed at promoting a brand, product or service.

To compile it:

research the target audience;
analyze the content and business policies of competitors;
formulate the positional basis of the campaign;
draw a graphical customer journey map (CJM).
Now the marketer knows exactly Guatemala cell phone number list which message and on which audience will work most effectively.

Stages of media planning
Stage 1. Market research and competitors’ positions
It is important to know, especially at the beginning of the launch of an advertising project, the current situation in the marketing area. The dynamics of the market development predetermines the march across its expanses.

Rule 1. Business policy must be flexible and responsive to changes in demand.

Rule 2. A real marketer only uses statistics that he completely trusts.

For example, he “probes” the e-commerce market in Data Insight, and goes to Gartner for information on digital marketing trends.

Competitors also do not leave us alone, demanding due attention. We are extremely interested in knowing how and where they launch advertising, what they focus on, what queries they charge their content with. Ahead of competitors, we want to stand out favorably. Using successful developments as a foundation, we will build on our own commercial offer.