How can you tell if a contractor is working correctly based on context?
Posted: Tue Feb 11, 2025 3:59 am
We have published interesting selections of lead magnets in the Convert Monster blog: part 1 , part 2. You can evaluate the attractiveness of a lead magnet and get recommendations on development at the internet marketing agency Convert Monster . The key criterion for the quality of the contractor's work in setting up contextual advertising is the required number of attracted leads of the appropriate quality. But in fact, the result of contextual advertising in "qualified leads" depends not only on the campaign settings and the correctness of the management. The landing page itself also plays a role here (however, an experienced contextualist or agency for setting up Yandex Direct will not undertake to launch campaigns with the attraction of traffic to a low-quality landing page); and the demand for the product on the market; and the correct identification of the target audience (the customer's idea of clients himself), and, of course, the efficiency of processing incoming requests, as well as the timeliness and criteria for qualifying leads.
When the financial result satisfies the customer, he bahrain mobile database usually does not interfere with the work of advertising specialists and does not ask himself how to evaluate the quality of their services. But even in this case, it is worth analyzing: "Are opportunities to increase sales volumes being missed?"
If you are already working with a contextual advertising contractor and want to evaluate whether the maximum is being squeezed out of this traffic attraction tool, I recommend that you order an audit of advertising campaigns in Yandex Direct . To ensure the high quality of campaign settings, it is advisable to check the landing page itself, where traffic from Yandex goes, as part of a comprehensive landing page audit .
Tips for organizing advertising reporting
In addition to regular external audits of the work of directors, organize prompt and regular reporting on advertising. Such a report is prepared and provided by the contractor. Advertising reporting can be sent to the customer regularly, for example, once a week (for prompt response) or collected online on an ongoing basis (in this case, the customer gets access to a dashboard with a report, where the indicators are updated daily). Online reporting can be supplemented by weekly reports with detailed comments.
When the financial result satisfies the customer, he bahrain mobile database usually does not interfere with the work of advertising specialists and does not ask himself how to evaluate the quality of their services. But even in this case, it is worth analyzing: "Are opportunities to increase sales volumes being missed?"
If you are already working with a contextual advertising contractor and want to evaluate whether the maximum is being squeezed out of this traffic attraction tool, I recommend that you order an audit of advertising campaigns in Yandex Direct . To ensure the high quality of campaign settings, it is advisable to check the landing page itself, where traffic from Yandex goes, as part of a comprehensive landing page audit .
Tips for organizing advertising reporting
In addition to regular external audits of the work of directors, organize prompt and regular reporting on advertising. Such a report is prepared and provided by the contractor. Advertising reporting can be sent to the customer regularly, for example, once a week (for prompt response) or collected online on an ongoing basis (in this case, the customer gets access to a dashboard with a report, where the indicators are updated daily). Online reporting can be supplemented by weekly reports with detailed comments.