Example of a call to action in email marketing – Source:Nike

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The use of images is highly recommended. However, they should not exceed 60% of the content . Keep in mind that email managers can block images or slow down the download of the email, especially on mobile devices, if they are too large. Regarding the design , it is important that it is responsive and reflects your brand identity . The layout of the content is also important: use capital letters, bold and underlines to highlight the elements that are most relevant to your message.

Call to action . All email marketing campaigns must czech republic mobile database have at least one call to action ( CTA ) that is in line with the stated objective. The CTA must tell the recipient to perform the action we want, so it must be easy to identify . A good strategy, therefore, is to include it in the form of a button. This practice can increase your conversions by up to 28% , according to Campaign Monitor . On the other hand, it is also recommended that, whenever possible, your clients have several options to choose from. By not feeling pressured, they will be more likely to maintain a favorable disposition towards your proposal.
Example of a call to action in email marketing.

Footer and header . These sections are usually used to include information about the company or business’s social networks , or unsubscribe buttons . Both issues are extremely important. The networks, because they will provide you with new channels to reach your customers and maintain the presence of your brand. The “unsubscribe” button, because every good email marketing campaign is developed on a quality database . And a valuable contact database is one that includes users who are really interested in the offer.
Choosing the right email platform.

A third general issue in developing an email marketing campaign (which should not necessarily be left in third place) is choosing a mailing platform . This is not something to be taken lightly: given the success of this advertising channel, there are almost too many platforms… And not all of them offer a quality service or one that is suited to one’s needs . Therefore, there are three points to consider when evaluating an email marketing platform.