Automatic or manual campaign setup in Yandex Direct?
Posted: Tue Feb 11, 2025 5:18 am
The Campaign Wizard was launched in Yandex.Direct in early spring 2021. The goal of the new tool is to automate the work of a marketer who collects and optimizes semantics.
How this service adapts to the audience, how it works, how Gansu cell phone number list it differs from the usual Standard campaigns - the AdButton marketing group figured it out.
According to the author's idea, the Campaign Wizard was sharpened for novice marketers and advanced users who own a small business. It is very easy to set up and practically performs all optimization automatically. It is nice when there is no need to dig up key phrases . You just throw a link to a working site - the robot itself forms a semantic core and tracks interests.
Many experienced specialists took the program into use because of its simplicity. But some doubted that the traffic through autotargeting would be as high-quality as in the standard program, where semantics are collected manually.
How this service adapts to the audience, how it works, how Gansu cell phone number list it differs from the usual Standard campaigns - the AdButton marketing group figured it out.
According to the author's idea, the Campaign Wizard was sharpened for novice marketers and advanced users who own a small business. It is very easy to set up and practically performs all optimization automatically. It is nice when there is no need to dig up key phrases . You just throw a link to a working site - the robot itself forms a semantic core and tracks interests.
Many experienced specialists took the program into use because of its simplicity. But some doubted that the traffic through autotargeting would be as high-quality as in the standard program, where semantics are collected manually.