With omnichannel marketing, a marketing automation tool like Apteco’s PeopleStage platform is the best approach to implement this kind of strategy. PeopleStage will help to create a seamless experience across different channels and to allow for customers to move through at their own pace. This kind of automation means that france phone number list audiences can be segmented, communications can be personalised and activity can be triggered by previous behaviour, without the need for manual intervention. This is the easiest way to give the best customer experience, with each journey able to be unique to the customer.
Omnichannel software needs to offer a unified platform that contains the tools that are necessary for successfully running this kind of journey, meaning an integrated platform for all channels.
There are a lot of platforms available which claim to enable this kind of omnichannel marketing; however, what gives Apteco’s marketing platform the competitive edge in our opinion is its ability to truly integrate online and offline channels, which few other platforms are able to do as well.
Being able to create journeys that span multiple channels means it is far easier to achieve that unified branding and consistent messaging for our consumers to interact with, creating a better brand identity and better customer experience overall.
Apteco’s omnichannel software allows for this to be done seamlessly in a way that is fully integrated across all channels, online and offline. This maximises the potential touchpoints that a consumer could engage with throughout their journey while also minimising barriers within the software, not having to pull data from multiple sources, being able to set and adjust journeys in real time and being able to utilise online and offline channels on one platform.