Divide the product into separate groups by properties and display geography
Posted: Tue Feb 11, 2025 6:45 am
Let the program choose how to build the demonstration and budget. It is advisable to classify campaigns according to the following criteria:
business direction,
resource promotion ,
application of various strategic elements: target, model, metric.
Pay due attention to structuring within the campaign
Auto-targeting, keys and interests can be included in a single group. Auto-targeting allows you to rank statistics by phrase and non-phrase demonstration criteria. Separation by interests helps to engage unreached users.
Distribute the advertising publication in Ghana cell phone number list a personalized manner for each group.
Release the same ad in several versions: different headlines, pictures, accents, etc. Different structural types require different approaches to the text and presentation. But each ad invariably contains a mention of the product and offer. By adding an offer, you help the algorithm pull out potential target clients. Let's remember that advertising is an independent targeting unit, no worse than key phrases.
Put a conversion strategy into action
It allows you to evaluate many analytical factors in one auction display:
targeting criteria;
platform and advertising conversion;
DRR - advertising expenditure share;
CTR — click response rate;
CPA – Advertising Partner Attraction Index;
much more.
business direction,
resource promotion ,
application of various strategic elements: target, model, metric.
Pay due attention to structuring within the campaign
Auto-targeting, keys and interests can be included in a single group. Auto-targeting allows you to rank statistics by phrase and non-phrase demonstration criteria. Separation by interests helps to engage unreached users.
Distribute the advertising publication in Ghana cell phone number list a personalized manner for each group.
Release the same ad in several versions: different headlines, pictures, accents, etc. Different structural types require different approaches to the text and presentation. But each ad invariably contains a mention of the product and offer. By adding an offer, you help the algorithm pull out potential target clients. Let's remember that advertising is an independent targeting unit, no worse than key phrases.
Put a conversion strategy into action
It allows you to evaluate many analytical factors in one auction display:
targeting criteria;
platform and advertising conversion;
DRR - advertising expenditure share;
CTR — click response rate;
CPA – Advertising Partner Attraction Index;
much more.