Page 1 of 1

At what stage does data analysis take place?

Posted: Sun Dec 22, 2024 10:44 am
by tanjilaakter0011
The most classic procedure is to compare your template (or a specific feature such as a registration form) with other sites that use a similar but alternative approach and try to understand if there are better solutions that can help facilitate a certain action.

The data-driven approach instead goes to observe the philippines phone number list real problems of users through the use of analytical tools (traffic data) or all those of behavioral analysis ( heat maps , session recordings, etc.).

cro example with hotjar heatmap
Thanks to this data set, it is possible to have very precise information on abandonment rates, the most used interactions, which contents are most attractive and much more, reaching a deep level of detail.

With these methodologies, personal opinions , which are often incorrect, are limited or eliminated, and instead objective improvement models are developed based on real observations.

Before, during, after. Always . Analysis and observation eliminate guesswork and allow you to achieve results faster.

In the preliminary phase of the realization of a project they are used to contain errors as well as after the release to verify if the solution that is offered meets the needs and expectations.

Image

Analysis is a continuous cycle that revolves around three pillars: ideation, control and improvement.

Do A/B tests really work?
do ab tests to improve conversion rate
Absolutely yes and this can only be understood if you know their mechanism. Very often the A/B test (more correctly the experiment) is confused with a normal observation of data based on the analysis of a certain conversion rate.