There are approximately 3.5 billion searches on Google every day, yet the visibility of the content that this considerable amount of interest entails is limited by the fact that 75% of users do not go beyond the first page of search engines.
Optimizing the user experience and improving the comprehensibility of the contents by the search engines will become even more fundamental to make our sites appear in the top positions : reasonably, chinese overseas british data those who use voice search want to obtain a relevant and immediate answer, therefore obtaining visits for the results on the second page will be even more difficult .
We are therefore moving from formulas - if we want static, like those expressed by long tail keywords - to increasingly dynamic expressions as they are the result of the knowledge and peculiarities of each user : this implies a mountain of data available to the search engine to associate with the documents to be returned in the SERPs, and which will produce progressive variations in the SERPs as the algorithm's understanding of vocal queries is refined .
Voice search is a methodology that lends itself well to requests for information that presuppose a direct and easily expressible response : for complex questions, however, a certain exploration of the SERPs is still required, and for these needs, creating in-depth content will reasonably still be necessary .
At this point, we might ask ourselves: is it possible that, in the not-so-distant future, Google will move from the function of providing information directly to the function of providing answers (as we are already seeing with the prominent boxes that answer specific questions)?
Reasonably, search engine optimization – or user optimization, we might say – will become essential to make content suitable to appear as the main answers – a bit like what happens today with featured snippets – and promotional content will have to be increasingly integrated with the actual answers so as not to appear as unpleasant forms of interruption marketing.