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Posted: Tue Feb 11, 2025 8:47 am
by Shishirgano9
Do you want to learn more about email marketing?
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How to write acquisition emails for successful customer acquisition
BVDW: Guide to E-Mail Marketing for Beginners
Do you need a legally compliant CRM and GDPR-compliant customer acquisition? WordPress & CMS HUB – Great freedom? Well-stocked toolbox?
by Carsten Lange , on 10.5.2022



Website redesign: Countless images, videos, texts, notes teacher database and drafts. With the amount of different content, it's easy to lose track. If you want to create order here, you'll soon be faced with the question of which web content management system (WCMS) is suitable for this. During your research, you'll come across the open source platform WordPress and the all-in-one platform HubSpot. What do these systems offer and how do they differ? You'll find out in this article.



Content Management Systems (CMS) offer many functions
Content management systems (CMS) offer a wide variety of functions and options for customizing your online presence. The basic task of these systems is to make texts and multimedia content available on different devices in a way that is appropriate for the target group and barrier-free .

Many functions, such as granting access rights or creating reports, already arise from this main function.

The content management systems WordPress and HubSpot’s CMS Hub both offer corresponding functions:



General information
First of all, it is important to know how the two content management systems work and how they differ.

As an open source solution, WordPress offers you a variety of plugins for all possible use cases and, as a CMS, is almost infinitely expandable. You have free access to the code and can expand or change it. However, this high level of flexibility is associated with additional effort for administration, programming and security.

With the CMS Hub from HubSpot, you get an all-in-one solution that does not require any programming knowledge. In addition to the extensive CMS functions, you get additional modules for the areas of marketing, sales and service. CMS Hub includes an integrated email marketing solution, marketing automation functions, a social media management tool, reporting and analytics and a complete customer relationship management (CRM) solution. The CMS Hub thus enables you to easily link your processes - functions that WordPress does not provide as standard.