How to judge if a bounce rate is good or too high?

[shaownhasan]

A person finds a tempting promise of a benefit, goes to the page, provides his data to download a content, and then exits.

The fact that navigators exit after having completed it does not therefore imply a negative response to expectations.

It should also be considered that there are also extremely verticalized single-page sites that aim to explore a single topic in depth.

For example, to answer the query “how to remove mold” a single, long article that addresses in detail the origin of the phenomenon and methods for all budgets to correct it could very well be enough. In such a case, a bounce rate of 100% would be completely normal and therefore would not constitute a demerit value at all.

There is no good mathematical formula or ratio to assess whether the dropout rate is high or not .

It would be like saying that a portal that gets 10,000 visits a month is successful while one that gets only 1,000 is a failure, without knowing what conversion rate these values correspond to.

If most sites in the industry have an abandonment rate of 80%, for job seekers data example, a portal with a 70% bounce rate would be better than average. On the contrary, if a hypothetical average were to settle at 40%, a bounce rate of 50% - generally acceptable - in this specific case would reveal valuable opportunities for improvement.

It is therefore necessary to compare this value – which is in fact ONE of the available metrics – with all the other Analytics metrics that we can access (time spent, clicks obtained, conversions per objective...) to have a more understandable and revealing picture of the state of success of our professional websites .