In this phase, you collect as much information as possible about your leads.
An analysis of social media behavior, email opening rates and tracking contact history are among your to-dos.
Use clear prioritization rules and use lead scoring to create a clear assignment.
Connection
When contacting leads, three key questions arise:
Clarifying these questions lays the foundation for communicating nurse database with your prospects. This phase also includes providing chatbots and meeting tools.
exploration
Typically, schemes and qualification frameworks such as BANT (Budget | Authority | Need | Timeline) are used.
However, a qualification based on a scheme can appear hasty and aggressive and make your prospective customer hesitate to buy.
Instead, have a face-to-face conversation to determine the prospect's challenges and goals. This is also where you find out if and how much further work needs to be invested in them and whether this investment is worth it.
Advice
In the consultation phase, you confirm to the prospective customer that they need and want to use your product/service. You position yourself as an expert and convey that you are exactly the person the lead needs at their side to solve their problem and achieve their goals.
How do you reach your leads through targeted communication?
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