9 tips to permanently optimize your advertising impact

[Shishirgano9]

It is also clear that the aim of your advertising should be to display every ad WITH a line of text. Unless you deliberately want to direct your visitors to just ONE specific page on your website.

The use of assets - especially sitelinks - has positive long-term results for search engine advertising (SEA). As always, Google acts in the interests of the user who is searching. Google finds sitelinks useful when searchers receive more specific offers or more background information on brands and products. It is therefore definitely worth setting up in a sensible way.
Google explains that sitelinks are only displayed if it is clear that they are helpful for the user.

If the structure of a website does not allow the algorithms amazon database to find good sitelinks, or determines that an ad's sitelinks are irrelevant to the user's query, then they will not be displayed.

This brings us to the biggest challenge of sitelinks. This asset is automated by Google. Best practices
are the best way to improve the quality of sitelinks and optimize the possible display by the algorithms. The most important are:

Please note that Google requires dynamic sitelinks to be enabled.
Make sure your ad headlines and copy are informative, relevant and concise.
Create a logical page structure for your campaign or website that makes navigation easy for users. Also make sure that important content on your website is linked to other relevant content pages.

Make sure the anchor text of your internal links is concise and relevant to the page you want to link to.
Avoid repetition in your content.
Create your sitelinks at the account level first.
This will help you achieve optimal sitelink coverage faster, but keep in mind that they will be relevant across all your campaigns and ad groups.