What does your audience want or need?

[kexej28769@nongnue]

The information you have about your target audience should include the following:



Your webinar audience and your business target audience may be slightly different. In many cases, your webinar audience will be a subset of your overall audience. But for smaller companies or those with one main product, the two audiences may be similar.

Webinars are often just one step in a larger buying journey. estonia number data In other words, they’re part of your marketing and sales funnel, often closer to the purchase decision. This means that each sales channel can warrant its own webinar, with its own audience and strategy.

That’s why it’s important to know how your general audience might differ slightly from your broader group, given the general age, income, pain points, and other factors of your larger audience. You can’t create engaging or interactive webinars if you misunderstand your audience’s needs or desires, which brings us to our next question.



Anticipating customer needs involves understanding them so thoroughly that you can identify gaps in existing solutions and offer refined or completely new products to fill gaps they may not even realize. By deeply analyzing market trends and competitor gaps, you can proactively address these needs and differentiate your offerings.