- Features of your product
Posted: Tue Feb 11, 2025 10:19 am
Four tips to get started writing conversion ads
So how do you create effective, high-quality copy that converts?
While there are many techniques for writing conversion-focused content and getting it right takes practice, there are a few things every conversion content writer must do if they want their web content to inspire people to take action.
Here are four tips to help you get started writing conversion-focused content:
1. Do your research
As with any copywriting, you need to do your research israel number data before you write. In fact, research should be the biggest part of a conversion copywriter’s job. Copywriters need to know their audience’s pain points, how their product, service, or brand solves those pain points, and what’s most likely to get their audience to take action.
During this discovery phase, you'll want to learn:
- Your product's USP
- Any statistics related to its conversion performance
- Message hierarchy (the correct order in which to present your message to your reader)
During this phase, you’ll talk to or gather information from multiple internal teams (like engineering, sales, or marketing) and potential, current, and past customers. You’ll also need to do some independent research on the industry and/or competitors before you start writing copy.
From this information repository, you can understand your customers’ needs, how your product can meet those needs, and the order in which your messages should appear for the best chance of conversion. You can also use customer testimonials, product reviews, and supporting statistics as evidence of how good your product is.
So how do you create effective, high-quality copy that converts?
While there are many techniques for writing conversion-focused content and getting it right takes practice, there are a few things every conversion content writer must do if they want their web content to inspire people to take action.
Here are four tips to help you get started writing conversion-focused content:
1. Do your research
As with any copywriting, you need to do your research israel number data before you write. In fact, research should be the biggest part of a conversion copywriter’s job. Copywriters need to know their audience’s pain points, how their product, service, or brand solves those pain points, and what’s most likely to get their audience to take action.
During this discovery phase, you'll want to learn:
- Your product's USP
- Any statistics related to its conversion performance
- Message hierarchy (the correct order in which to present your message to your reader)
During this phase, you’ll talk to or gather information from multiple internal teams (like engineering, sales, or marketing) and potential, current, and past customers. You’ll also need to do some independent research on the industry and/or competitors before you start writing copy.
From this information repository, you can understand your customers’ needs, how your product can meet those needs, and the order in which your messages should appear for the best chance of conversion. You can also use customer testimonials, product reviews, and supporting statistics as evidence of how good your product is.