Examples of B2C sales
Posted: Sun Dec 22, 2024 10:54 am
We are surrounded by many representatives of the B2C business model. Examples:
Sale of products via the Internet, the end consumers of which are individuals.
Services sector – repair shops, spas, lawyers philippine country code and attorneys, etc.
Catering establishments – restaurants, cafes, buffets, tea houses, etc.
Retail facilities – hypermarkets, shops, boutiques, etc.
To succeed in B2C sales, a company must know its customer's needs, their psychology, be aware of the situation in the target market and be highly competitive. Strong marketing is especially necessary for organizations that trade directly.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
Advertising Channels Efficiency Calculator: Optimize Your Budget and Increase ROI by 70%
A Killer Commercial Proposal Template That Increases Conversion to Deals by 60%
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153116
Types of B2C sales
B2C sales can be carried out through one or several sales channels at once:
Physical retail facilities. Their size can vary (as can the number of products presented on them), from a small tent, a boutique, to a chain of hypermarkets.
Online sales. Landing page, website, social media groups, marketplaces, etc. The scale of activity depends on your capabilities and ambitions – from one ad to a chain of department stores.
Telemarketing . Offering goods and services by phone, IP and SIP telephony. The calls are made by a sales manager or a whole department of sales people. The conversation with the audience is conducted according to scripts using sales triggers .
Markets and mobile trading.
Types of B2C sales
You also need to select the intensity of the distribution. There are three possible options:
Powerful – using the maximum number of outlets. This allows you to cover as much of the target audience as possible. But if you overdo it, the quality and speed of service may decrease.
Selective – the company uses a limited number of trading platforms. This approach helps to find a balance between profit and reputation.
Exclusive – sales are conducted in specialized stores. In this case, the quality of customer service is always high, as is the level of trust in the brand.
Please note that the distribution intensity that is best suited to your business is also influenced by the specifics of your product.
Now let's look at B2C sales techniques . They are:
Active . A sales specialist searches for a buyer independently through cold calling, door-to-door visits, social media mailings, etc.
Passive . Marketing methods are aimed at getting customers to come and buy products themselves.
At the same time, online stores, for example, often use both techniques simultaneously – visitors search for products on them, and sales specialists make mass calls.
Sale of products via the Internet, the end consumers of which are individuals.
Services sector – repair shops, spas, lawyers philippine country code and attorneys, etc.
Catering establishments – restaurants, cafes, buffets, tea houses, etc.
Retail facilities – hypermarkets, shops, boutiques, etc.
To succeed in B2C sales, a company must know its customer's needs, their psychology, be aware of the situation in the target market and be highly competitive. Strong marketing is especially necessary for organizations that trade directly.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
Advertising Channels Efficiency Calculator: Optimize Your Budget and Increase ROI by 70%
A Killer Commercial Proposal Template That Increases Conversion to Deals by 60%
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153116
Types of B2C sales
B2C sales can be carried out through one or several sales channels at once:
Physical retail facilities. Their size can vary (as can the number of products presented on them), from a small tent, a boutique, to a chain of hypermarkets.
Online sales. Landing page, website, social media groups, marketplaces, etc. The scale of activity depends on your capabilities and ambitions – from one ad to a chain of department stores.
Telemarketing . Offering goods and services by phone, IP and SIP telephony. The calls are made by a sales manager or a whole department of sales people. The conversation with the audience is conducted according to scripts using sales triggers .
Markets and mobile trading.
Types of B2C sales
You also need to select the intensity of the distribution. There are three possible options:
Powerful – using the maximum number of outlets. This allows you to cover as much of the target audience as possible. But if you overdo it, the quality and speed of service may decrease.
Selective – the company uses a limited number of trading platforms. This approach helps to find a balance between profit and reputation.
Exclusive – sales are conducted in specialized stores. In this case, the quality of customer service is always high, as is the level of trust in the brand.
Please note that the distribution intensity that is best suited to your business is also influenced by the specifics of your product.
Now let's look at B2C sales techniques . They are:
Active . A sales specialist searches for a buyer independently through cold calling, door-to-door visits, social media mailings, etc.
Passive . Marketing methods are aimed at getting customers to come and buy products themselves.
At the same time, online stores, for example, often use both techniques simultaneously – visitors search for products on them, and sales specialists make mass calls.