Example of an extended content audit

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For a better overview, move the URL column a few columns to the right and think about which columns you would like to add to your inventory list (see example below).

Repeat the inventory regularly. A continuous loan database process is necessary in order to know the current content inventory at all times and thus be able to react at short notice.

This is what a list in Excel could look like. In addition to the exported data, you can add columns such as the type of content, the phase of the customer journey or the persona and their challenges to your list and fill them out gradually.

Example Content Audit
While content monitoring allows you to set a time range for each (new) content and monitor its distribution, a content audit allows you to analyze whether existing content should be deleted, revised or optimized, or completely rewritten.

Read our next blog article to find out how you can best revise your existing content, recycle content and thus offer your buyer personas additional added value.

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Conclusion
A content audit has a predominantly qualitative component. A content audit answers the question of what state existing content is in. It shows strengths and weaknesses and prevents your company from always generating new content and "poking around in the content fog". It shows which content is really missing and which content can be processed and reused, thus saving resources for the creation of new content. Content auditing is strategic work that is prioritized towards real work relief.