Content Marketing Strategies for B2B Lead Generation
According to Cision research, 70% of internet users are educated through content before purchasing a product, compared to traditional advertising.
B2B decision makers no longer rely on advertisers to inform them about products, and a separate study by CSO Insights shows that 70% of B2B buyers prefer face-to-face interactions early in the buying process.
In other words, people deciding whether to do azerbaijan phone number list business with you trust themselves more than any advertising or marketing message - and this should be reflected in your B2B content marketing strategy.
#6:
When 91% of B2B professionals say they prefer webinars as a method of delivering educational content, you need to listen to your audience. Webinars consistently top the lists of the most effective B2B content formats, but implementing a webinar strategy can take a lot of work.
Unless, of course, you automate the entire strategy.
To this day, our webinar automation strategy remains one of the most effective lead generation strategies out there, and we did 90% of the work years ago. Now all we have to do is monitor performance, make adjustments where needed from time to time, and watch the leads come in.
#7: Turn Blog Posts into Detailed Guides
This is another classic lead generation strategy, but you'll see how we accelerate the work in strategy #8. The gist of this strategy is that you're already investing time, effort, and money into creating content for your website, blog, third-party sites, social media channels, and more.