This is where calls to action (CTAs) come into play, directing people to a landing page where they can submit their contact information and download the ebook to gain more valuable information for their business. In turn, the business producing the ebook has a new lead for the sales team to contact.
3. Case studies
Case studies are your chance to tell the story of a client who solved a problem by working with you. of content marketing because it can take many different forms, some of which are on this list. That’s right, case studies can take the form of a blog post, an ebook, a podcast… even an infographic.
Your goal with a case study is to show people argentina phone number list considering your product that the proof is in the podcast. Before you choose a customer for your case study, you should determine what form the testimonial will take and the area of your business where you are trying to add value.
4. Templates
Templates are a great content format to try because they generate leads for you while providing tremendous value to your audience. When you provide your audience with template tools to save them time and help them succeed, they are more likely to continue to engage with your content in the future.
5. Infographics
Infographics can organize and visualize data more compellingly than words alone. They are great content formats to use if you are trying to share a lot of data in a clear and easy-to-understand way.
If you're ready to get started, get templates to create beautiful infographics in under an hour.
6. Video
Video is a highly engaging content medium that can be shared across both social media platforms and websites. Videos require a greater investment of time and resources than written content, but as visual marketing grows in popularity—after all, they’re 40 times more likely to be shared on social media than other types of content—it’s worth experimenting with.
7. Podcasts