Why? Oragi explains: "Content marketing is one of, if not the only, area that pays dividends week after week, month after month. What you create today will continue to generate new business in 2-5 years."
Joe Sloan of Advice Media agrees: " with uruguay phone number list our target audience has resulted in the most targeted leads, and those leads are closing at a very high rate."
Sloan provided us with some metrics to illustrate Advice Media's success in generating leads and closing deals using a variety of avenues and tactics. While referrals had a higher percentage of closed deals, content marketing generated nearly seven times as many leads.
It's clear that content marketing is an effective means of generating B2B leads, but what types of content should you be producing?
Futurety's Elise Telford says her company invests in blogging, email marketing and monthly webinars. "These activities help us discover new prospects and, more importantly, build trust with those prospects."
Paige Arnof-Fenn of Mavens & Moguls says the best place to start is by posting guest information.
“Instead of trying to start your own blog or newsletter, try regularly contributing to existing, well-trafficked blogs in your industry or newsletters from like-minded organizations that reach the same target audience as you. Also, be sure to include your website URL or contact information so that moderators can find you and follow your progress.”
It’s also important to remember that focusing on content marketing doesn’t mean you should isolate your efforts to it alone. In fact, one of the reasons content marketing is so effective is that it can easily be combined with efforts in other areas.