What changes does Panda 4.2 bring?

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Google Panda 4.2, What should marketers prepare for?
by Carsten Lange , on 20.8.2015


seofisch_seo-optWhenever Google releases an update to its algorithm, it attracts a lot of attention - Google's Panda update in 2011 was no exception. Much to the dismay of many marketers and webmasters, this update was designed to prevent websites with poor quality content from ranking higher than those with really helpful and high quality content. Inbound links, reference queries, broken links and keyword stuffing were taken into account. Since July 18, Google has now started rolling out its latest update Panda 4.2. What does the update bring and what should marketers consider when creating content?

Technically speaking, Panda 4.2 is more of a "refresh" than ios database a proper update. Google will update 2-3 percent of searches (about 36 million), once again rewarding quality over quantity.

You should therefore keep an eye on your organic traffic and the ranking of your keywords. As Panda 4.2 is rolled out step by step over the coming months, there may be noticeable changes in your traffic/ranking - but there is no need to worry.