Before you delve too deeply
Posted: Wed Feb 12, 2025 4:24 am
The first column is the percentage increase over 7 days. The last column is the overall share – this is very low for all but mega sites (Wikipedia hovers in the high 5% range).
A into the analysis, note the second column – this is the percentage change from the highest SERP share for that site in July. The 7-day share doesn’t tell us whether the site is inherently volatile. For a turkey number data example, look at Time.com (#27). Time magazine saw a +19.5% increase in 7 days, which sounds great, except that they landed on a final share that was 54.4% below their peak in July. As a news site, Time’s rankings are inherently volatile, and it’s unclear whether this has much to do with an algorithm update.
Similarly, LinkedIn, AMC Theaters, OpenTable, World Market, MapQuest, and RE/MAX all show highs in July that were near or above their August 7 peaks. Take their gains with a grain of salt.
Top 30 Losers
We can run the same analysis for the sites that have lost the most ground. In this case, the “max %” is calculated relative to the July low. Again, we want to be careful about any sites where the 7-day decline looks very different from that site’s decline from its July low...
A into the analysis, note the second column – this is the percentage change from the highest SERP share for that site in July. The 7-day share doesn’t tell us whether the site is inherently volatile. For a turkey number data example, look at Time.com (#27). Time magazine saw a +19.5% increase in 7 days, which sounds great, except that they landed on a final share that was 54.4% below their peak in July. As a news site, Time’s rankings are inherently volatile, and it’s unclear whether this has much to do with an algorithm update.
Similarly, LinkedIn, AMC Theaters, OpenTable, World Market, MapQuest, and RE/MAX all show highs in July that were near or above their August 7 peaks. Take their gains with a grain of salt.
Top 30 Losers
We can run the same analysis for the sites that have lost the most ground. In this case, the “max %” is calculated relative to the July low. Again, we want to be careful about any sites where the 7-day decline looks very different from that site’s decline from its July low...