Google has announced in its AdWords blog that a change in text ads is now in effect

[Shishirgano9]

Apple is traditionally never present in Berlin. They will use their own "special event" tonight to present their view of things and their own highlights of 2014. It will definitely be exciting to see whether the above highlights will already look old again this evening.New at AdWords, "Callouts". Just try it out with an AdWords voucher!
by Carsten Lange , on 11.9.2014


Blogartikel_Bild_Callouts_140904Google AdWords has a new architect database feature! So-called "callouts" are now available and can be incorporated into the ads. The callouts should explicitly name and highlight product details and unique selling points. They then appear as a separate line in the ad.

A new line is now available within the ad in which you can set up to 4 so-called "callouts". The result then looks like this (source, Google Inside AdWords),