Python as our main system development language

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BeProud Inc. is a company that engages in system development, programming education , writing, and other businesses using the programming language "Python" as its main language.



In 2008, we adopted but at the time it was not a widely used programming language in Japan .



The online Python learning service "PyQ" is a service bosnia and herzegovina telegram data that allows users to create practical programs online and learn beyond grammar, and the service conducts email marketing as part of its sales promotion.



In addition to traditional e-mail newsletters, we send step e-mails recommending learning content in order to increase the conversion rate from the free trial to the purchase phase .



Before the introduction of step emails, only about 20% of people actually purchased after the free trial period ended. However, after they started delivering content via step emails, the paid conversion rate increased to 70%. Furthermore, by delivering an email program with a game-like feel called the "7 days Python Challenge," BtoC sales increased by 1.5 times .



The above are examples of where step emails had a direct impact on sales.

Summary of what is step email and how to improve delivery effectiveness?

In this article, we have summarized the following: What is step email? How can you increase the effectiveness of your email delivery? What did you think?



Step emails, a type of email marketing , are sent according to a scenario, which can increase the chances of uninterested customers becoming potential customers, and are step-by-step emails that guide customers to the goal your company is aiming for.



In order to pique users' interest, it is important to create and provide a scenario with compelling content that is aligned with their concerns and needs.



To make step emails successful, first you need to carefully design a scenario that matches your customers' actions and needs. By providing the necessary information at the right time, you can maintain the customer's interest.



Next, by clarifying the role of each email and taking a step-by-step approach, you can naturally encourage purchasing behavior. It is also essential to continuously analyze the content and timing of email delivery and incorporate improvements to increase effectiveness.



Furthermore, by combining it with e-mail newsletters, you can balance public relations activities and individual responses, allowing you to realize a more multifaceted marketing strategy.



On the other hand, step emails have the disadvantage that the initial design requires a lot of work, such as collecting email addresses, creating content, and setting up the system.



However, a major attraction is that once an effective system is built, you can expect stable results over the long term through automation. Therefore, by making the initial investment without hesitating and working to design data-based scenarios and improve the content of your emails, you can maximize the effectiveness of step emails.



This is a marketing method with many benefits, as it makes it easy to build relationships with customers and allows you to automate your approach, so why not give it a try?



By effectively utilizing step emails, you can automate customer nurturing , making it easier to build relationships with customers, and you can appeal to the needs of your customers based on what actions they take, making it a marketing method with many benefits as it allows you to automate your approach.