Winning SERP features by rearranging article structure

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High traffic is not always a good thing, it can indicate an outage or problem with your tool. Analyzing traffic data is the beginning of the journey to understanding the needs of the people who use your tools.


While we improved our compatibility, we uganda number data reviewed our guide structure in preparation for the transition to the new Help Hub CMS. We took paragraphs of content and turned them into clearly labeled step-by-step guides.

Who is this helping? I'm looking at you, the 36% of people who couldn't find what they were looking for! We're coming at you from two angles here: the people who never found the page they were looking for, and the people who did, but couldn't digest the content.

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First: text and images. Then: clearly numbered step-by-step guides.

While researching the results for this blog post, I searched for a few common queries to see how we were looking in search results. And what did I find? Just a beautiful rich snippet with our newly formatted steps! Magic!