Using digital tools and social media
Posted: Wed Feb 12, 2025 4:47 am
To be able to find the right approach. An experienced professional knows how to create a need, even if the client did not initially plan to purchase an insurance policy. But for this, it is important to capture the client's attention from the first minutes of the conversation.
Do not let the conversation end quickly. If you manage to do this, then probably even this method will bring income. Using digital tools and social media Let's look at the Internet employment data marketing tools used by agents. Contextual advertising Contextual advertising is shown relevant to search queries and user interests. It will be an advantage for an agent to be able to launch campaigns in Google (for those who live outside the Russian Federation) and Yandex (in the Russian Federation) advertising networks, evaluate the results and make adjustments.
Targeted advertising Targeting and retargeting are set up based on the target audience portrait. Consumers are analyzed according to the following criteria: Gender, age. Place of residence, work. Income level. Targeted advertising differs from contextual advertising in that ads are shown to representatives of the target audience. Even if they did not enter a similar request in the search bar.
SMM The concept of SMM unites methods of promotion in social networks, messengers. Unlike targeting, SMM implies a wider range of tasks. For example, developing a content plan, promoting an insurance agent account, increasing the number of subscribers. If an intermediary seeks to position itself as an expert, knowledge of SMM will help to achieve success faster.
Do not let the conversation end quickly. If you manage to do this, then probably even this method will bring income. Using digital tools and social media Let's look at the Internet employment data marketing tools used by agents. Contextual advertising Contextual advertising is shown relevant to search queries and user interests. It will be an advantage for an agent to be able to launch campaigns in Google (for those who live outside the Russian Federation) and Yandex (in the Russian Federation) advertising networks, evaluate the results and make adjustments.
Targeted advertising Targeting and retargeting are set up based on the target audience portrait. Consumers are analyzed according to the following criteria: Gender, age. Place of residence, work. Income level. Targeted advertising differs from contextual advertising in that ads are shown to representatives of the target audience. Even if they did not enter a similar request in the search bar.
SMM The concept of SMM unites methods of promotion in social networks, messengers. Unlike targeting, SMM implies a wider range of tasks. For example, developing a content plan, promoting an insurance agent account, increasing the number of subscribers. If an intermediary seeks to position itself as an expert, knowledge of SMM will help to achieve success faster.