Lead Generation and Customer Retention

[badabunsebl25]

Just like the overall customer journey, email journeys can be broken down into the same key stages, each addressing specific customer needs and behaviors. Also, it’s important to note that customer journeys – and email journeys – aren’t necessarily linear. A customer might jump back and forth between these stages, or pass through multiple stages at once. So it’s important to keep this in mind as we dive deeper.Without further ado, here’s a closer look at these stages and how email plays a critical role in each.

email-customer-journey-types-of-emails1. AwarenessThe awareness cyprus whatsapp data stage is where potential customers first learn about your brand, products, or services. Maybe they see a friend using your product, or perhaps they come across your brand at the store. They don’t know much – in fact, they may not even know that they need or want a product like yours. So it’s at this stage that you’ll want to paint the picture for them – one that identifies their pain point, and that positions your business as a possible solution.In this stage emails can be used to capture attention, generate curiosity, and provide value – and all without being overly promotional.

That’s one of the great benefits of email marketing. It’s about helping these potential customers understand that they have a pain point, and – wink, wink – you’ve got a possible solution. Emails at this stage might include:Welcome emailsInformative newslettersEducational content (such as blog articles, guides, or videos)During this stage, a brand might send an email with a free guide titled, “10 Tips for Better Time Management,” targeting individuals struggling with productivity. The focus is on providing value and showcasing expertise rather than making an immediate sale.