Thanks to the growing popularity of CDPs, a number of different types of CDP are now available from vendors. According to the CDP Institute, the types of CDP solution available can be broken down into four categories:
Data: These are the most basic form of CDP available. Data CDPs gather customer data from source systems, link the gathered data to customer identities, and store the cp number in philippines results in a database that other systems can access.
Analytics: In addition to the above features, analytics CDPs also offer analytical applications like customer segmentation, journey mapping, and revenue attribution. In addition, an analytics CDP will also often automate the distribution of segment lists to advanced analytics products.
Campaigns: As well as providing the functionality of an analytics CDP, a campaigns CDP can also specify different treatments for individuals within a segment. and personalised messages.
Delivery: In addition to the above functionality, delivery CDPs provide data assembly, analytics, and message delivery. CDPs in this category offer the most well-rounded and complete offerings on the market.
The right type of CDP for your business will depend on your objectives. As a result, it’s vital that you do your research on the features of a CDP you’ve found before you make a purchase, in order to ensure it adequately meets your needs. After all, in marketing, the timing of your activity is critical. If you choose the wrong customer data platform and it takes you a long time to segment your audience and select the appropriate channel for targeting purposes, then you miss an opportunity to be relevant and on-trend. If so, your marketing activity is likely to be ineffective.