Values above 80 have a good reputation
Posted: Wed Feb 12, 2025 5:33 am
Check your IP reputation
In the image above, we show that your email is being sent by a server, right? Well, every server has a unique identification number known as an IP.
Depending on your automation tool settings, your IP can be shared or dedicated.
Shared IPs are those that send emails from various companies, while dedicated IPs are loan data exclusive to those who purchased them.
To help identify spammers and improve user experience, every IP has a score called reputation. This number ranges from 0 to 100, the higher the score, the more trustworthy the sender of the message.
You can check your sender score using the ReturnPath tool
Values between 70 and 80 need attention.
Values below 70 are in urgent need of improvement.
In our case, the full report from our automation tool showed that our delivery rate was being affected by the reputation of the IPs we were sharing with other companies.
An IP's reputation is influenced by 6 factors. They are:
Engagement
The more people open, click, reply to and/or forward your messages, the higher the level of engagement they generate.
This signals that your email is relevant to that sender, which increases your reputation.
Constant volume
Internet providers also evaluate the volume and frequency with which you send emails.
In the image above, we show that your email is being sent by a server, right? Well, every server has a unique identification number known as an IP.
Depending on your automation tool settings, your IP can be shared or dedicated.
Shared IPs are those that send emails from various companies, while dedicated IPs are loan data exclusive to those who purchased them.
To help identify spammers and improve user experience, every IP has a score called reputation. This number ranges from 0 to 100, the higher the score, the more trustworthy the sender of the message.
You can check your sender score using the ReturnPath tool
Values between 70 and 80 need attention.
Values below 70 are in urgent need of improvement.
In our case, the full report from our automation tool showed that our delivery rate was being affected by the reputation of the IPs we were sharing with other companies.
An IP's reputation is influenced by 6 factors. They are:
Engagement
The more people open, click, reply to and/or forward your messages, the higher the level of engagement they generate.
This signals that your email is relevant to that sender, which increases your reputation.
Constant volume
Internet providers also evaluate the volume and frequency with which you send emails.