Demographic segmentation

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Types of market segmentation
There are several types of market segmentation that exist. Let's look at some of them below:

1. Geographic segmentation
As its name suggests, this type of segmentation refers to the geographic location of the target audience. In what physical space and under what environment the segment operates. With this type of segmentation, it is important to define: the country, city, region and climate in which the audience you intend to reach operates.

2.
This type of segmentation is one of the most important because it allows you to take into account office 365 data very specific aspects of the audience. The more delimited it is, the easier it will be to have potential clients. The variables of this segment are: age, sex, marital status, profession, educational level, culture, nationality and socio-economic status.

3. Psychographic segmentation
Taking into account the psychological characteristics of potential customers is also key when segmenting users. Knowing about their personality, lifestyle, values, attitudes, interests and preferences allows you to adapt the product and service to align with the customer's expectations.

4. Behavioral segmentation
Knowing about user behavior also allows us to better define the product or service before it is launched. At this point, we analyze the audience's consumption and usage patterns in relation to what is going to be promoted. Also, we analyze the sensitivity to price, brand loyalty, and the response that can be had in relation to what is being offered.