indifferent customer
The concept of a low-tech customer refers to a consumer who is not familiar with the digital world, either due to a lack of interest or ability to handle electronic devices. This type of customer prefers traditional methods of communicating with companies, such as personal contact, telephone, or postal mail.
To provide the best service, companies must implement tools that take into account their wants and needs in order to improve their experience .
In this article we tell you what a low-tech customer is like and how to deal with them to personalize their experiences and exceed their expectations.
What is a low-tech client like?
The low-tech consumer indonesia number for whatsapp does not belong to a specific generation, although the term is often associated with older people. In fact, only 42% of people over 65 use the Internet regularly.
Lack of access to technology or knowledge on how to use it represents a barrier for the non-digital user who feels overwhelmed or confused by the multiple online communication options.
Companies that want to serve the low-tech customer must provide:
personalized attention;
clear and specific instructions;
demonstrations for using the contact tools.
Empathy plays an essential role in improving the traditional consumer experience, as well as being an input to understanding their needs . At the same time, customers with disabilities may have difficulties in handling technology.
It is important for companies to optimize their customer service platforms with inclusive actions that facilitate contact — 71% of consumers with disabilities abandon websites that are not accessible .
Learn what accessibility is in customer service and why it is important for companies to adopt it.