Defining and analyzing the target audience
Posted: Wed Feb 12, 2025 7:05 am
It is also worth noting that clients have become much less likely to complain about insurers. As of 2024, there are 18.6 million life insurance and health insurance contracts in effect in Russia. An additional factor in the popularity of policies with an investment component was the tax on high-yield deposits. Now citizens are paying attention to insurance: As a tool for protection against damage. As a financial product.
This most often concerns investment life insurance. Another shareholder data driving force behind the promotion are medical services, which often come “included” with the policy. For example, taking tests, undergoing medical checkups, etc. Types of life insurance on the market There are several types of SE.
It is impossible to say that one is better and the other is worse. The choice should be made based on the tasks and needs. Since we are talking about insurance, each policy performs its direct functions. It protects the property and physical interests of the client, his relatives. And then the differences begin.
This most often concerns investment life insurance. Another shareholder data driving force behind the promotion are medical services, which often come “included” with the policy. For example, taking tests, undergoing medical checkups, etc. Types of life insurance on the market There are several types of SE.
It is impossible to say that one is better and the other is worse. The choice should be made based on the tasks and needs. Since we are talking about insurance, each policy performs its direct functions. It protects the property and physical interests of the client, his relatives. And then the differences begin.