Who were the first marketing experts?
Posted: Wed Feb 12, 2025 7:21 am
Marketing as a field of study emerged when competition between companies became fierce and marketers began to create theories on how to attract their audiences and increase their sales.
The thinking at the time was “sell at any cost.”
That idea began to gain more traction at the end of World War II, in 1945, when the United States was recovering from an economic crisis and industries needed to sell more, at any cost.
The word marketing is derived from the Latin word “mercare,” which referred to the act of chinese overseas australia data trading in Ancient Rome. Later, it became a symbol of increasing efforts to boost sales.
Well, to be honest, at the beginning of everything, marketing techniques were based on lies and exchanges to deceive the consumer.
It's a good thing we evolved into Inbound marketing , right? PT Barnum was the great mentor of these practices, through his book The art of money getting.
Much of the distrust of marketing professionals comes from the practices suggested in that book. Thanks a lot, PT!
In order to evolve and stop being a handful of practices to dissuade the public, scholars began to develop and test more efficient marketing methods, mainly from the 1940s onwards.
Walter Scott carried out a brilliant study on the use of psychology in advertising, showing how the incentive to expected human behavior led the consumer and how it was a useful tool for companies.
Bartels, Piolany and Peer Drucker went on to study “pure” market science more thoroughly, turning it into a form of practical thinking, but which for many was considered subjective, almost an art.
The thinking at the time was “sell at any cost.”
That idea began to gain more traction at the end of World War II, in 1945, when the United States was recovering from an economic crisis and industries needed to sell more, at any cost.
The word marketing is derived from the Latin word “mercare,” which referred to the act of chinese overseas australia data trading in Ancient Rome. Later, it became a symbol of increasing efforts to boost sales.
Well, to be honest, at the beginning of everything, marketing techniques were based on lies and exchanges to deceive the consumer.
It's a good thing we evolved into Inbound marketing , right? PT Barnum was the great mentor of these practices, through his book The art of money getting.
Much of the distrust of marketing professionals comes from the practices suggested in that book. Thanks a lot, PT!
In order to evolve and stop being a handful of practices to dissuade the public, scholars began to develop and test more efficient marketing methods, mainly from the 1940s onwards.
Walter Scott carried out a brilliant study on the use of psychology in advertising, showing how the incentive to expected human behavior led the consumer and how it was a useful tool for companies.
Bartels, Piolany and Peer Drucker went on to study “pure” market science more thoroughly, turning it into a form of practical thinking, but which for many was considered subjective, almost an art.