And why does this strategy work so well?
Posted: Wed Feb 12, 2025 7:25 am
As it is a highly contested keyword, a strategy is necessary to conquer that first place.
We define the post with a structure based on keywords that are relevant within the advertising market.
That is, we wanted to make a complete post about advertising in which we would address these keywords: "abusive advertising", "harmful advertising", "advertising planning", "how an advertising agency works", among others.
After that we created several other pieces of content addressing only the specific topic, which was also present in the main content. And of course, in each of those pieces of content the first link was made to the advertisement.
Since these keywords are less contested, the chance of conquering the first place for one of chinese overseas british datathem was much easier, and that is what happened. As you can see, we started to rank in the first place for "harmful advertising", "advertising planning", "copywriting", among other words.
And after that, our advertising content reached the first place on Google .
Coincidence? I don't think so.
First, because it will show Google that you are an expert on the topic as a whole, and not just that you have comprehensive content on that topic. Then it will understand that you are an authority within your market, whether it is marketing , advertising, coaching , entrepreneurship or whatever.
This is because it is not just about one topic, you are addressing the topic as a whole and that is essential for you to position yourself as an authority within your market.
Also, long tail keywords are less contested and have a lower search volume. Therefore, it is less difficult to conquer the first place in Google for one of those words. If you have a new blog or you have a lot of difficulty ranking for a highly contested keyword or conquering the first place for long tail keywords , you will certainly strengthen your blog and your site as a whole. Then, you position yourself as an authority, gain relevance in your domain and start earning natural backlinks from other people, making natural mentions to your content.
We define the post with a structure based on keywords that are relevant within the advertising market.
That is, we wanted to make a complete post about advertising in which we would address these keywords: "abusive advertising", "harmful advertising", "advertising planning", "how an advertising agency works", among others.
After that we created several other pieces of content addressing only the specific topic, which was also present in the main content. And of course, in each of those pieces of content the first link was made to the advertisement.
Since these keywords are less contested, the chance of conquering the first place for one of chinese overseas british datathem was much easier, and that is what happened. As you can see, we started to rank in the first place for "harmful advertising", "advertising planning", "copywriting", among other words.
And after that, our advertising content reached the first place on Google .
Coincidence? I don't think so.
First, because it will show Google that you are an expert on the topic as a whole, and not just that you have comprehensive content on that topic. Then it will understand that you are an authority within your market, whether it is marketing , advertising, coaching , entrepreneurship or whatever.
This is because it is not just about one topic, you are addressing the topic as a whole and that is essential for you to position yourself as an authority within your market.
Also, long tail keywords are less contested and have a lower search volume. Therefore, it is less difficult to conquer the first place in Google for one of those words. If you have a new blog or you have a lot of difficulty ranking for a highly contested keyword or conquering the first place for long tail keywords , you will certainly strengthen your blog and your site as a whole. Then, you position yourself as an authority, gain relevance in your domain and start earning natural backlinks from other people, making natural mentions to your content.