Ansoff Matrix Example: Coca-Cola
Posted: Wed Feb 12, 2025 8:20 am
Coca-Cola is an example of a company that implemented all the strategies of the Ansoff matrix as it developed.
Market penetration strategy. To increase demand for Coca-Cola in the American market, the company's founder, Asa Candler, used various methods to increase the recognition of the new brand. He distributed the drink for free in pharmacies, sold the rights to bottle and sell the soda, and used celebrities in advertising.
Market Development Strategy: When cola became popular in America, it began to be sold in Cuba, Canada and other countries.
Product development strategy . The essence of the strategy: the company modernizes bulgaria phone number list cola from year to year. They change the design of the bottles, release a line of products in tin cans and pour soda in machines. Then completely new drinks like Sprite appear, and modifications: Coca-Cola Plus Coffee, Coca-Cola Vanilla, etc.
Diversification strategy. As part of this strategy, the company develops a range of new products for each country. For example, in Brazil - whey shakes, and in France - salt water with lemon flavor. In 2017 alone, the company launched about 500 drinks on the markets of different countries.
The Ansoff matrix involves working out four directions of company development, they can be used all together or one by one
To sum it up
The Ansoff Matrix is one of the methods that helps to study possible growth strategies of a company. The matrix was developed in 1957 by business manager Igor Ansoff.
The Ansoff matrix allows you to study options for increasing profits. There are four of them: market penetration, market or product development, and diversification. Each strategy helps a business become more competitive, but each has its own risks. The results depend on how thoroughly the solutions are worked out and selected.
The Ansoff Matrix helps to analyze and find growth points for business in new countries and niches, with new products or your usual assortment.
The Ansoff matrix is defined as a tool that is needed for a detailed analysis of business development opportunities: assessment of strengths, changes in the market. At the same time, the Ansoff matrix requires a detailed study of competitors, clients, markets.
Choosing a strategy requires a thorough approach. Set the goals you want to achieve. Study your competitors, assess the risks and potential profits. Another well-known tool, PEST analysis, is used to choose a particular strategy.
Market penetration strategy. To increase demand for Coca-Cola in the American market, the company's founder, Asa Candler, used various methods to increase the recognition of the new brand. He distributed the drink for free in pharmacies, sold the rights to bottle and sell the soda, and used celebrities in advertising.
Market Development Strategy: When cola became popular in America, it began to be sold in Cuba, Canada and other countries.
Product development strategy . The essence of the strategy: the company modernizes bulgaria phone number list cola from year to year. They change the design of the bottles, release a line of products in tin cans and pour soda in machines. Then completely new drinks like Sprite appear, and modifications: Coca-Cola Plus Coffee, Coca-Cola Vanilla, etc.
Diversification strategy. As part of this strategy, the company develops a range of new products for each country. For example, in Brazil - whey shakes, and in France - salt water with lemon flavor. In 2017 alone, the company launched about 500 drinks on the markets of different countries.
The Ansoff matrix involves working out four directions of company development, they can be used all together or one by one
To sum it up
The Ansoff Matrix is one of the methods that helps to study possible growth strategies of a company. The matrix was developed in 1957 by business manager Igor Ansoff.
The Ansoff matrix allows you to study options for increasing profits. There are four of them: market penetration, market or product development, and diversification. Each strategy helps a business become more competitive, but each has its own risks. The results depend on how thoroughly the solutions are worked out and selected.
The Ansoff Matrix helps to analyze and find growth points for business in new countries and niches, with new products or your usual assortment.
The Ansoff matrix is defined as a tool that is needed for a detailed analysis of business development opportunities: assessment of strengths, changes in the market. At the same time, the Ansoff matrix requires a detailed study of competitors, clients, markets.
Choosing a strategy requires a thorough approach. Set the goals you want to achieve. Study your competitors, assess the risks and potential profits. Another well-known tool, PEST analysis, is used to choose a particular strategy.