What is tourism marketing?
Posted: Wed Feb 12, 2025 9:19 am
After two years of the pandemic, tourism figures are fortunately starting to look green, but the same old formulas are not enough. The consumer has changed and tourism marketing strategies must adapt to them.
Keeping an active ear to the latest updates is essential, as users are looking for a more authentic and unique experience. This, combined with the recent advances in digitalisation, means that the traditional links between travellers, destinations, hotels and transport have evolved.
It is necessary to regain user confidence in tourism iceland mobile database after confinement and the objective must be to demonstrate that hotels, restaurants and commercial establishments are safe places.
In this article we show you the best tourism marketing strategies to attract new clients. Keep reading!
Tourism marketing is the promotion of places carried out by companies in the hotel, entertainment, restaurant, transport and other public bodies sectors.
The objective of tourism marketing is to offer the best service to tourists.
The way we do tourism increasingly appeals to feelings; it is no longer just about selling a package of flight, hotel and accommodation.
10 tourism marketing strategies to attract new customers.
1. Personalization and authenticity
Personalization is more important than ever, as it is the best way to convey trust and provide the security that users need at this time.
Keeping an active ear to the latest updates is essential, as users are looking for a more authentic and unique experience. This, combined with the recent advances in digitalisation, means that the traditional links between travellers, destinations, hotels and transport have evolved.
It is necessary to regain user confidence in tourism iceland mobile database after confinement and the objective must be to demonstrate that hotels, restaurants and commercial establishments are safe places.
In this article we show you the best tourism marketing strategies to attract new clients. Keep reading!
Tourism marketing is the promotion of places carried out by companies in the hotel, entertainment, restaurant, transport and other public bodies sectors.
The objective of tourism marketing is to offer the best service to tourists.
The way we do tourism increasingly appeals to feelings; it is no longer just about selling a package of flight, hotel and accommodation.
10 tourism marketing strategies to attract new customers.
1. Personalization and authenticity
Personalization is more important than ever, as it is the best way to convey trust and provide the security that users need at this time.