And what is the final result?

[jarinislamfatema]

Let's look at statistics using an example. We take a random target query in the flower shop theme, for example: "buy flowers". After that, we copy the nested queries using the Yandex Wordstat Assistant tool , which is used by many specialists.

Please note that the primary query “buy flowers” ​​is quite large and broad.

Selection of words in Yandex Wordstat
Next, you need to transfer the queries (we don’t take Taiwan cell phone number list negative words into account) to the Keyword Planner from the Google Advertising Account.

Google Ads Keyword Planner
We specify the same target geolocation as in Wordstat. As a result, we have that out of 1000 queries used by us, only 293 remain. The rest are defined by the Planner as queries with zero traffic.

You will see approximately the same picture if you blindly transfer campaigns from Yandex.Direct to Ads. This way, garbage appears in the account, the indicator of non-working advertising campaigns with the status "Not shown" increases per 1000 requests.

Are you interested in attracting clients with contextual advertising?
We will conduct an effective advertising campaign, increase targeted traffic, the number of leads and the level of sales for your business.