Embedded Offers

[robiulhasan]

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Inclusive yet scarce centered copy

Everything about Sephora's copy is inclusive.

They make you feel a part of something. First, they've named their p cell phone database rogram "Beauty Insider".

The leading body sentence is " Hey Stephan, you're in the club."

In fact, just above the fold they manage to say the word "welcome" 3 times, "insider" or "inside" twice, and variations of insider like club, family, community, and member.

Communicates the types of content they will receive

Sephora does an excellent job underlining the benefits of inclusion.

The center message reads: "...you'll get rewards for shopping, a gift on your birthday, and did we mention free Beauty Classes?"

They follow this up with a fantastic benefit graph. The image quickly communicates the number of benefits customers receive by becoming insiders while at the same time communicating additional benefits by becoming a full "VIB" or "ROUGE" member.