Globally, all customer needs can be divided into two types:
Posted: Thu Feb 13, 2025 3:22 am
Improve business promotion and increase sales. Identifying customer needs allows you to launch more effective advertising campaigns. For example, marketers divide the audience into categories depending on pain points, and set up an individual chain of email newsletters for each segment.
Due to the fact that the letters indicate how the product solves people's problems, the conversion to sales increases. That is, identifying needs helps to increase the efficiency of the marketing department: writing catchy advertising creatives, creating selling descriptions of goods.
Increase customer satisfaction . When a business offers a solution that meets customer expectations, it creates a positive customer experience.
For example, any delivery service that emphasizes speed and reliability can increase its customer base. To understand what exactly to focus on, it is important to know the customer's needs in advance.
Build long-term relationships. Understanding the needs of customers helps macedonia phone number list build trusting relationships. Companies that care about their customers, actively respond to their requests, are able to retain them for a long time. Therefore, identifying customer needs is an important step that increases the competitiveness of the business and increases the life cycle of the customer.
You can learn more about sales and increasing profits in the Telegram channel "Business" . Subscribe to read useful articles for managers and entrepreneurs.
Types of customer needs
Rational or basic. These are the basic needs without which a person cannot exist. Water, food, air and sleep are basic or functional needs.
Emotional. Emotional needs reflect customers’ desires that are related to their emotions. Companies that understand and address these needs can create deeper connections with customers.
A person satisfies emotional needs only when the basic needs are met. For example, a person is hungry. First, he will spend money on food - satisfying rational needs. Only then will he go to the cinema, that is, he will satisfy the emotional need. Therefore, if a person's basic needs are not met, the chances of influencing his emotions are practically zero.
Emotional needs can be of two types:
Social. Social needs involve customers’ desire to belong to a certain group. This may be related to image, status, or the desire to be accepted by others. People often choose premium cars, such as BMW or Mercedes-Benz, not only for their technical characteristics, but also because of their association with high status. Therefore, when selling such cars, dealers emphasize their status .
Psychological. There are needs that are called psychological. They are related to the internal state of a person. This may be the need for self-expression, recognition, self-confidence. For example, advertising very often conveys the idea that a product or commodity will help people feel stylish or strong. This is how they focus on the psychological needs of the target audience with the help of marketing tools.
Due to the fact that the letters indicate how the product solves people's problems, the conversion to sales increases. That is, identifying needs helps to increase the efficiency of the marketing department: writing catchy advertising creatives, creating selling descriptions of goods.
Increase customer satisfaction . When a business offers a solution that meets customer expectations, it creates a positive customer experience.
For example, any delivery service that emphasizes speed and reliability can increase its customer base. To understand what exactly to focus on, it is important to know the customer's needs in advance.
Build long-term relationships. Understanding the needs of customers helps macedonia phone number list build trusting relationships. Companies that care about their customers, actively respond to their requests, are able to retain them for a long time. Therefore, identifying customer needs is an important step that increases the competitiveness of the business and increases the life cycle of the customer.
You can learn more about sales and increasing profits in the Telegram channel "Business" . Subscribe to read useful articles for managers and entrepreneurs.
Types of customer needs
Rational or basic. These are the basic needs without which a person cannot exist. Water, food, air and sleep are basic or functional needs.
Emotional. Emotional needs reflect customers’ desires that are related to their emotions. Companies that understand and address these needs can create deeper connections with customers.
A person satisfies emotional needs only when the basic needs are met. For example, a person is hungry. First, he will spend money on food - satisfying rational needs. Only then will he go to the cinema, that is, he will satisfy the emotional need. Therefore, if a person's basic needs are not met, the chances of influencing his emotions are practically zero.
Emotional needs can be of two types:
Social. Social needs involve customers’ desire to belong to a certain group. This may be related to image, status, or the desire to be accepted by others. People often choose premium cars, such as BMW or Mercedes-Benz, not only for their technical characteristics, but also because of their association with high status. Therefore, when selling such cars, dealers emphasize their status .
Psychological. There are needs that are called psychological. They are related to the internal state of a person. This may be the need for self-expression, recognition, self-confidence. For example, advertising very often conveys the idea that a product or commodity will help people feel stylish or strong. This is how they focus on the psychological needs of the target audience with the help of marketing tools.