This strategy will only yield good results
Posted: Thu Feb 13, 2025 3:24 am
If your campaign has a high conversion rate (at least once every two days, ideally more). In your advertising account, regularly mark the “Income” indicator. This is necessary so that the algorithms understand how things are going with profitability.
Frequent difficulties at work
Increasing the CRI will lead to the system starting Peru cell phone number list to purchase traffic at the lowest prices, reducing the cost per click and increasing the conversion rate . Reducing the target profitability will lead to the opposite result. Let's look at this using the example of a campaign by a customer who wants to reach a margin of 50% (revenues exceed expenses by two times - accordingly, CRI = 200%).
Option #1. Profitability is higher than specified
If the customer is satisfied with the number of interactions and successful deals, you can increase the budget, thus getting a higher result. If the cost/income ratio is not suitable, increase the CRI.
Option #2. Profitability indicators are below the established ones
If the difference between the budget and profit is less than what you need, increase the CRI indicators until you get the desired result.
Frequent difficulties at work
Increasing the CRI will lead to the system starting Peru cell phone number list to purchase traffic at the lowest prices, reducing the cost per click and increasing the conversion rate . Reducing the target profitability will lead to the opposite result. Let's look at this using the example of a campaign by a customer who wants to reach a margin of 50% (revenues exceed expenses by two times - accordingly, CRI = 200%).
Option #1. Profitability is higher than specified
If the customer is satisfied with the number of interactions and successful deals, you can increase the budget, thus getting a higher result. If the cost/income ratio is not suitable, increase the CRI.
Option #2. Profitability indicators are below the established ones
If the difference between the budget and profit is less than what you need, increase the CRI indicators until you get the desired result.