Make Marketing More Effective

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Each line of the Sela brand is intended for a different category of customers.
When promoting a product matrix, the strategy is built around the main product. When additional products appear within the company's line, the business spends less money on them. The main product or line of existing goods already has recognition and trust of buyers.


For example, Mr. Proper is not just one cleaning product for washing floors. The peru phone number list brand also has several types of sprays for cleaning plumbing fixtures and gels for eliminating odors from pets. The company puts the most effort into the main product. Then, the consumer, having seen a familiar brand, can buy other products from it.

Product line characteristics
The ruler's indicators are width, length, depth and integrity. These characteristics can be used to evaluate the effectiveness of the ruler and manage its components.

Width
The totality of all lines offered by the manufacturer. This is clearly seen in cosmetics manufacturers - there are almost always several product lines. Products for dry, oily skin or an anti-aging set of products.