Provide personalized recommendations for suitable products and services
Posted: Thu Feb 13, 2025 5:05 am
Subscribe to the Compass blog on Telegram. Cases, tips, life hacks on running a business — even more useful content awaits you.
Prospective clients
This is a segment of customers who rarely contact you yet, but their last purchase was recently. They are called "promising" because they have every chance of becoming "loyal" and buying from you regularly.
The group number starts with the digits 32:
323 - customers with high checks;
322 - with average amounts;
321 - with a low check.
The main approach: we need to motivate these customers to buy more often, and encourage those with a low check to make complex purchases.
Activity options:
Invite to the loyalty program .
Conduct a survey and collect information about interests, wishes and satisfaction with the service and product.
Send newsletters with selections of related products, including more expensive ones.
Stay connected - share company news and useful content, as well as senegal phone number list information about new products, special offers and sales.
If you offer discounts and bonuses, then tailor the terms of such a promotion to the regularity of purchases. Do not make the discount too big, as this will devalue your products in the eyes of customers - it will be more difficult for them to return to the usual price level in the future.
Newbies
These are recent customers who bought something once. It is important to interest them, make a repeat sale and then transfer them to the "promising" segment.
The segment number starts with 31:
313 - one-time purchase with a high check;
312 - for the average amount;
311 is a small purchase.
The main approach: we stimulate repeat purchases and stay in touch with customers.
Options for action:
Thank you for choosing the company.
Offer a small bonus for repeat purchases.
Add to loyalty program.
Invite to social networks or the brand's blog, subscribe to email newsletters. Ideally, set up a newsletter with a chain of welcome letters.
Share useful content. For example, tell how to care for the product or how to use it correctly. Subtly reveal the strengths of the product.
This audience is still not very familiar with the company, so it is important to interest them in order to increase the likelihood of repeat purchases.
Prospective clients
This is a segment of customers who rarely contact you yet, but their last purchase was recently. They are called "promising" because they have every chance of becoming "loyal" and buying from you regularly.
The group number starts with the digits 32:
323 - customers with high checks;
322 - with average amounts;
321 - with a low check.
The main approach: we need to motivate these customers to buy more often, and encourage those with a low check to make complex purchases.
Activity options:
Invite to the loyalty program .
Conduct a survey and collect information about interests, wishes and satisfaction with the service and product.
Send newsletters with selections of related products, including more expensive ones.
Stay connected - share company news and useful content, as well as senegal phone number list information about new products, special offers and sales.
If you offer discounts and bonuses, then tailor the terms of such a promotion to the regularity of purchases. Do not make the discount too big, as this will devalue your products in the eyes of customers - it will be more difficult for them to return to the usual price level in the future.
Newbies
These are recent customers who bought something once. It is important to interest them, make a repeat sale and then transfer them to the "promising" segment.
The segment number starts with 31:
313 - one-time purchase with a high check;
312 - for the average amount;
311 is a small purchase.
The main approach: we stimulate repeat purchases and stay in touch with customers.
Options for action:
Thank you for choosing the company.
Offer a small bonus for repeat purchases.
Add to loyalty program.
Invite to social networks or the brand's blog, subscribe to email newsletters. Ideally, set up a newsletter with a chain of welcome letters.
Share useful content. For example, tell how to care for the product or how to use it correctly. Subtly reveal the strengths of the product.
This audience is still not very familiar with the company, so it is important to interest them in order to increase the likelihood of repeat purchases.